About You is the only step that feeds EZ Assist. Your answers become your homepage headline, your About page, your market write-up and your contact page, so the quality of what comes out is set here, not at the Review step where you edit it.
EZ Assist is writing prose from your answers. "Cary, Apex, first-time buyers, relocation" produces worse copy than "I mostly work with first-time buyers and relocating families in Cary and Apex." Full sentences give it something to work with.
#Location & market
| Question | Where the answer ends up |
|---|---|
| What geographic area(s) do you primarily serve? | Load-bearing. Drives the Explore Homes tiles, the property-type results and the Trending Properties on your homepage, and scopes search on your site to your market. |
| What best describes your market expertise? | Your market-expertise write-up |
| Is there a specific neighborhood where you have particular expertise? | Your market-expertise write-up |
| How do you position yourself in the market? | Homepage headline and tone |
| What are 3–5 unique selling points about your local market? | Market write-up, one of the most useful answers you can give |
This is the one answer that changes how your website behaves rather than just what it says. Your homepage sections and your visitors' default search area come from it. Getting it wrong means visitors see the wrong towns.
#Your specialisation
| Question | Where the answer ends up |
|---|---|
| How many years of experience do you have? | About page and credibility copy |
| What certifications or designations do you hold? | About page |
| How do you structure your business? | About page, solo, team, brokerage |
| What additional areas of expertise do you have? | About page and market write-up |
#What makes you different
| Question | Where the answer ends up |
|---|---|
| What makes your services different from other brokers? | The "why choose us" section. Worth real thought |
| What specific problems do you solve for your clients? | "Why choose us" and homepage intro |
| What is your approach to client relationships? | About page voice |
| Do you have specific systems or processes that benefit clients? | "Why choose us" |
| What client testimonials best represent your value? | Supporting copy |
#Your brand
| Question | Where the answer ends up |
|---|---|
| What is your full name and preferred title? | Site identity, email signature, everywhere your name appears |
| What is your professional tagline or slogan? | Homepage, under the headline |
| How would you describe your brand in 3–5 adjectives? | Sets the tone of every generated sentence, including later email drafts |
| What tone best represents your communication style? | Voice of all generated copy |
| Personal interests or community involvement? | About page, this is what stops the page sounding generic |
| Your professional profile photo | About page and author bylines on your blog |
Your brand adjectives are reused later by EZ Assist in email and blog drafting, through the "Personalise for my brand" option. Choose ones you would genuinely want your email to sound like.
#Business goals
| Question | Where the answer ends up |
|---|---|
| What is your primary goal for your website? | Which calls to action the site leads with |
| What actions do you want visitors to take? | Calls to action |
| Which lead generation methods have worked best for you? | Content and campaign suggestions |
#Can you change your answers later?
Yes, but EZ Assist only writes your site copy once, at this step. Changing an answer afterwards does not silently rewrite your website. Edit the copy directly instead, either at the Review step or later in Tenant Settings. See Editing your site content.