Blogs → Analytics covers the whole blog. Each post also has its own Analytics tab.
#Across the blog
Choose 7, 30 or 90 days.
| Metric | Means |
|---|---|
| Total views | Views in the period |
| Unique visitors | Distinct readers |
| Published posts | How many are live |
| Average read time | Typical reading duration |
| Total words | Combined length of your published content |
Charts cover views over time, posts published per month against views, which tags carry the most content, and reading time against views. Tables rank your top posts and tags, and show what is queued.
#Per post
| Metric | Means |
|---|---|
| Period views | Views in the selected period, with the change |
| Unique visitors | Distinct readers of this post |
| Rank | How it compares with your other posts |
| Reading time and word count | How substantial it is |
| Views over time | Daily chart |
| Peak hours | When people actually read it |
Peak hours is the one to act on
It tells you when your readers are actually reading, which is a better basis for scheduling than any general advice about the best time to publish.
#How views are counted
A view is recorded when someone reads a published post, de-duplicated by IP within 24 hours, so one person refreshing does not inflate the number.
#What to do with it
- Write more of whatever is in your top posts. That is the signal.
- Look at reading time against views, a long post people finish is worth more than a short one they bounce off.
- Use peak hours to schedule.
- Ignore small differences. Blog numbers are noisy at low volume.