One campaign per contact

A contact can be enrolled in only one drip campaign at a time. What happens when you start a second, and what to do instead.

On your account, a contact can be in one active or paused drip campaign at a time. Start a second campaign that includes someone already mid-flight in another, and they are skipped from the new one.

#Why

Two sequences running at one person means two unrelated stories arriving at once, at a pace neither campaign intended. It reads as carelessness, and given the daily cap, it also means messages get dropped rather than delayed. The rule prevents the situation instead of managing it.

#What counts as occupied

Campaign stateContact is
ActiveOccupied
PausedStill occupied, pausing does not release anyone
Paused 14+ daysReleased automatically, and free to enrol elsewhere
CompletedFree, but not moved anywhere automatically
DraftNot occupied
Pausing does not free your audience

A paused campaign still holds its contacts. If you pause one campaign to run another at the same people, the second will skip them. After 14 days of pause they are released automatically, but that is a safety net, not a workflow.

#The overlap warning

If any selected contacts are already enrolled elsewhere, a warning appears when you click Start, listing each person, their email, the campaign they are in, and the step they are on. You choose:

OptionEffect
CancelNothing starts. Go and rethink
Continue without themThe campaign starts for everyone else; the overlapping contacts stay where they are
Move them into this campaignThey leave the old campaign and join this one
There is no override

You cannot place one contact in two active drips. That is intentional, not a missing feature, no combination of options produces it.

#What completion does not do

When a campaign finishes, its contacts are not moved on to anything. They are simply free. If you want a follow-on sequence, add them to it explicitly.

#What to do instead of two campaigns

Almost every case where people want two campaigns at one audience is better served by one campaign with more steps. An invitation and a reminder are step 1 and step 2 with a delay between them, not two campaigns racing each other.

The worked example is Running an event series safely.

Last updated 15 August 2026