The pre-flight card sits at the top of the Audience tab and answers the only question that matters before you press Start: of the people selected, how many will actually get this?
#What it shows
| Figure | Means |
|---|---|
| Total contacts | How many are on the audience |
| Will receive | How many will actually get the email |
| Skipped, by reason | The gap between those two, broken down |
| At their daily cap | Contacts who have already had two marketing emails in the last 24 hours |
The gap is the point
A campaign showing 400 contacts and 120 receiving is not broken, it is telling you something before you find out from the analytics a week later.
#Reading the gap
| Skip reason | Means | Worth doing |
|---|---|---|
| In another campaign | Already enrolled elsewhere | Decide whether to move them, or wait |
| Opted out | Unsubscribed or suppressed | Nothing. Correct behaviour |
| Recent bounce | Bounced in the last 30 days | Check for a typo in the address |
| Daily limit | Already had two today | Consider starting tomorrow, or check what else is sending |
#The overlap warning at Start
If contacts are already in another drip, a warning at Start lists each one with their current campaign and step. You can cancel, continue without them, or move them across. See One campaign per contact.
#When to stop and fix something
- Most of your audience is skipped, usually the one-campaign rule.
- A high bounce count before you have sent anything, your list needs cleaning first, or you risk auto-pause.
- "Will receive" is far lower than you expected and you cannot see why, check Why an email did not send before starting.