An invitation, a reminder and a last call to the same audience is the single most common thing agents get wrong, because the obvious approach, three campaigns, is the one the daily cap punishes.
#The safe pattern
- 1
Create one campaign.
Name it for the event, "Webinar Series, July 2026".
- 2
Add the whole series as steps with delays.
Day 0 invitation, day 2 reminder, day 4 last chance or replay.
- 3
Select your audience once.
On this one campaign. If it is a new list, send to a small part of it first.
- 4
Read the pre-flight card and check anyone flagged In another campaign.
Check how many will actually receive it. Remember the daily cap counts across all your campaigns.
- 5
If the overlap pop-up appears, choose Enroll in both, Move here or Skip for those contacts.
- 6
Click Start and watch the card change from Sending to Campaign finished.
- 7
Watch the Analytics tab once sends begin.
If the event has a set date, use event-based timing so each step is defined relative to the event, 7 days before, 1 day before, on the day. Late joiners then get the right emails automatically.
#What not to do
| Tempting | What actually happens |
|---|---|
| Separate campaigns for one event, "Webinar Session 3" and "Webinar Session 4" to the same 9,000 contacts | Both now send, and their steps compete for the same two daily slots, so some are skipped permanently |
| Stacking steps a few hours apart | The daily cap skips the third permanently, it is not delayed |
| Pausing and rapidly restarting a large campaign | Risks bounce halts and needless churn |
| Retrying a failed campaign by copying the audience into a new one and leaving Enroll in both selected | Contacts end up in both campaigns. Use Move here, or clean the list and resume the original |
| Sending a brand-new list in one go | Unknown bad addresses can trigger an auto-pause. Send to a small part first |
This is what makes the mistake expensive. A blocked step is skipped permanently and the sequence carries on. You do not find out from a failure; you find out from silence.
#Same pattern, other jobs
| Job | Build |
|---|---|
| Open house | One campaign: announcement, reminder the day before, follow-up after |
| New listing | One campaign: the listing, then a price or status update |
| Seasonal market report | One campaign anchored to the publication date |