The To row offers four ways to choose. They can be combined.
| Option | Use when |
|---|---|
| Individual | You are emailing specific people you name |
| Lists | You have already built a named group, see Contact lists |
| Tags | You want everyone with a label such as "first-time buyer", see Tags |
| All Contacts | It genuinely applies to everyone. Rarer than it feels |
A tag stays current as you tag new people, so "everyone tagged past client" means the same thing in a year. A list is a snapshot unless you maintain it.
#Labels on people you cannot reach
As you build an audience, contacts who cannot receive the email are labelled, so you find out before sending rather than after.
| Label | Means | Fixable? |
|---|---|---|
| Unsubscribed | They opted out of your marketing | No, and should not be |
| Bounced | The address hard-bounced on any EasyDigz agent's emails, so it is permanently undeliverable and blocked for every agent | Only with a correct address |
| Recent bounce | Bounced in the last 30 days | Check the address |
| Duplicate | This address is already in the audience | Handled for you, one email is sent |
| No email | The record has no usable address. Bulk upload flags these instead of inventing one | Add one, see What the importer fixes for you |
| Temp account / Test domain | The address cannot be mailed | Replace it with a real address |
#Duplicates
If the same address appears more than once, across two lists, or on two records, exactly one email is sent. You do not need to de-duplicate by hand.
#Check who it goes to
When you choose a list, a tag or All Contacts in the composer, you see each recipient's name and email address, not just the total. Read it before you click Send.
Before sending, the recipient count is the number that will actually receive, not the number you selected. A big gap between the two means a lot of suppressed or invalid addresses, which is worth understanding before you send, see Bounces and unsubscribes.