Email Health lives in the Drip Campaign Builder. It is the one place that answers "is my sending in good shape?", worth a glance before any large send.
#What it shows
| Row | Tells you |
|---|---|
| Sending paused | Only appears during a lockout, with a countdown, or a message to contact support |
| Daily sends | How many marketing emails left your account in the last 24 hours |
| Skips (7d) | Emails not sent in the last week, broken down by reason |
| Bounces (30d) | Your bounce count, with a green, amber or red indicator |
| Offense level | Where you are on the lockout ladder and what happens next, for example "Offense 1 of 4. Next one: campaign pauses with a warning." |
| Bad addresses | Opens the cleanup list |
#Reading the bounce indicator
| Colour | Means | Do |
|---|---|---|
| Green | Normal | Nothing |
| Amber | Higher than it should be | Clean your list before the next big send |
| Red | You are close to, or past, an auto-pause | Stop and clean up now, see Auto-pause and lockouts |
Red usually means a campaign has already been paused. Amber is the free warning, and cleaning up then costs you ten minutes instead of a 48-hour lockout.
#Skips by reason
Each reason is a chip, click one to see the exact addresses affected. This is the fastest route to "why did this person not get it", covered fully in Why an email did not send.
#Cleaning bad addresses
- 1
Check Bounces (30d) and your offense level.
Amber or red means investigate.
- 2
On each affected campaign, click Remove all bounced and confirm.
Bounced contacts leave that campaign only and stay in your Contacts. This cannot be undone, removed contacts must be added back by hand.
- 3
Click Bad addresses to open the list.
- 4
Review the list.
Some are typos worth correcting; most are dead and should be removed or shut off.
- 5
For each one, choose Remove or Shut off.
Remove deletes the contact, if no business records block it. Shut off adds a marketing suppression instead, for when deletion is blocked.
- 6
If a campaign was auto-paused, resume it and confirm the list is cleaned.
The campaign will not restart until you tick the acknowledgement.
Upload new lists through Bulk Upload, which flags known bounces before they are emailed, and send to a small part of any new list first.
#When to look at it
- Before starting a campaign to a large or newly imported audience.
- The moment anything looks wrong with sending.
- After any import, a fresh list is where bad addresses arrive.
- Once a month, as habit.