What the importer fixes for you

Every data problem the importer corrects for you, what it does in each case, and when to intervene.

Before this you need

Rather than making you resolve every problem before importing, EasyDigz fixes what it can and shows you what it did. The review step is a summary, not a task list.

#What gets fixed

ProblemWhat happens
No nameOne is generated from the email address, or a placeholder such as "Contact Row 5". The row is never dropped for this
Malformed emailCorrected automatically where possible, a missing @ becomes a sensible address
No email at allA unique placeholder is generated so the contact still imports and can be updated later
The same email twice in your fileThe first is kept as-is; later ones get new unique addresses so no row is lost
Email already in your databaseA new unique address is generated for the incoming row to avoid a collision
Badly formatted phoneReformatted where possible, cleared where not
Duplicate phone numbersThe duplicate value is cleared
Unrecognisable birthdateCleared
The principle is that no contact is lost

A missing email would normally block an import. Here it produces a placeholder so the person still arrives and you can fill in the real address when you have it.

#Placeholder emails

A placeholder address cannot receive email

Contacts imported without a real address are marked, and they will show as No email when you build an audience. They are in your database but not reachable until you add a real address.

There is a dedicated view of accounts using placeholder addresses, so you can work through them rather than discovering them one campaign at a time.

#Reviewing before you commit

The review table lists every affected row with a plain description, "Duplicate email, replaced", "Name missing, generated", "Invalid phone, cleared". Rows with problems are sorted to the top so you see them first rather than finding them on page nine.

You can edit any row inline, or remove a row from the import entirely, and undo the removal if you change your mind.

#When to intervene

Leave itFix it
Cleared birthdates you were never going to useA generated name for someone important, set the real one
Cleared duplicate phone numbersA placeholder email for an active client
Placeholder names on cold rowsAnything you plan to email this week

#Editing an email by hand

If you edit an email during review, it is validated strictly, remove the @ and you get a clear error and cannot save. Automatic fixes are generous; your own typing is checked.

Last updated 15 August 2026