MLS data describes the marketing of a property. County records describe its ownership. EasyDigz adds the second automatically to every imported property.
#What is added
| Field | Why it is useful |
|---|---|
| Verified owner names | From official ownership records, accurate seller information rather than whatever the listing said |
| Parcel number | The county identifier, used on legal documents and for property research |
| Property identifiers | Additional official identification |
| Mailing address | Where the owner actually receives post, often different from the property, and valuable for direct outreach |
For an owner who does not live at the property, this is the address that reaches them. It is the difference between a letter arriving and a letter going to their tenant.
#When the county has nothing
Sometimes a parcel cannot be matched. The import does not fail, it creates the listing from MLS address information, raises an Action Item assigned to you, and notifies you to fill in the gaps.
Nothing is silently incomplete. If a property has missing ownership detail, there is an Action Item for it. Working through them is worth doing before you generate any documents.
#Linking to people
Enrichment feeds the automatic linking of properties to Accounts, using logic that depends on the kind of record:
| Record | Linked to | Note |
|---|---|---|
| Active listing | The seller | Verified from ownership records. If no seller Account exists, one is created from the verified owner name |
| Closed opportunity | The buyer | Your client, who bought it |
| Closed listing | Both | The property has a new owner, so you are prompted to confirm the original seller from your listing |
The result is a relationship map you did not build by hand, which is what makes repeat clients and referral sources visible later.