EasyInsights answers questions about your market from real data. Ask the way you would ask a colleague, "what are prices doing in Cary", "how many homes under $500K in 28311".
#Asking
- 1
Open EasyInsights.
- 2
Type a question about your market.
A specific question gets a specific answer. "Tell me about Raleigh" gets less than "what has happened to condo prices in downtown Raleigh this year".
- 3
Read the analysis.
- 4
Turn it into content, or share it.
#What to do with an answer
| Action | Result |
|---|---|
| Create Campaign | A data-driven drip campaign citing the actual figures. See Generating a campaign with EZ Assist |
| Generate a blog post | A full post built on the analysis. See The EZ Assist |
| Share via Email | Sends the analysis itself as a one-off |
Ask a question, publish the answer as a post, then run a short campaign pointing at it. One question becomes a piece of content, an email sequence and something an AI assistant can quote about your market.
#Good questions
- Comparisons between two areas, they make the strongest subject lines.
- Anything with a number in the answer.
- Questions your clients actually ask.
- Seasonal questions, asked before the season.
An analysis is a starting point. Anything you put on your site or into an email carries your name, so read the figures and make sure they say what you think they say.
EasyInsights carries a Beta badge and a "Report an issue" button. Use it, it is how the tool gets better.