Marketing email sent through EasyDigz runs behind an automatic protection layer. It stops contacts being over-emailed, blocks addresses that have bounced or opted out, and halts a campaign before a wave of bounces can damage your sending reputation.
These protections are always on. You do not switch them on, tune them, or maintain a suppression list by hand. This page exists so that when one of them acts, you know what happened and why.
#Why a platform limits your own sending
Your sender reputation is a real, measurable thing held by Gmail, Outlook and the rest. It is slow to build and fast to lose, and once lost, your email quietly stops reaching inboxes, including the one-to-one email you send a client about their offer.
Most of the ways to lose it look harmless in the moment: emailing the same person three times in a day, mailing a list you bought, restarting a campaign that bounced. The rules below make those hard to do by accident.
#The rules
| Rule | In short | Detail |
|---|---|---|
| Daily cap | 2 marketing emails per contact per rolling 24 hours | The daily cap |
| One active campaign | A contact can be in only one drip at a time | One campaign per contact |
| Suppression | Bounced and unsubscribed addresses are blocked automatically | Bounces and unsubscribes |
| Auto-pause | Two hard bounces pause a campaign; repeats escalate | Auto-pause and lockouts |
| No duplicates | A contact gets each campaign step once, even if you restart it | Below |
#What counts as marketing
The rules apply to marketing email. Not everything EasyDigz sends is marketing, and the distinction decides what is capped.
| Kind of email | Daily cap | Lockout | Suppression |
|---|---|---|---|
| Trigger email | Applies | Applies | Applies |
| Drip campaign step | Applies | Applies | Applies |
| Composer send, now or scheduled | Exempt | Exempt | Applies |
| Welcome and workflow email | Exempt | Exempt | Applies |
| Daily or weekly digest | Exempt | Exempt | Exempt |
| Test send to yourself | Exempt | Exempt | Exempt |
Look down the suppression column: unlike the cap, it applies to manual sends too. If someone has unsubscribed from you, a one-off email typed in the composer will not reach them either. That is deliberate, an opt-out means opt-out, and it is the one rule with no exceptions.
#When two emails compete
If a contact has one slot left in their 24 hours and both a trigger and a drip step are due, the trigger goes. Triggers are tied to something that actually just happened, a price cut, a matching listing, so they are worth more than the next scheduled step in a sequence. Composer sends are not capped and always go.
#No duplicate sends
- A contact receives each campaign step once, even if the campaign is restarted.
- If the same address appears twice in an audience, one email is sent.
- Pausing stops anything still queued within seconds.
#When something did not send
Nothing is silently dropped, every skip is recorded with a reason. Why an email did not send is the diagnostic, in the order worth checking.