Email is split across four places in the left-hand navigation. They do different jobs and it is worth knowing which is which before you start.
| Where | For | Read |
|---|---|---|
| Emails | Writing and sending one email, and everything you have sent, scheduled or drafted | Writing one email |
| Emails → Templates | Reusable email you send again and again | Templates |
| Drip Campaigns | Multi-step sequences that run over days or weeks | Drip campaigns |
| Triggers | Email that fires when something happens | Triggers |
#Which one do I want
| You want to | Use |
|---|---|
| Email one person, or a list, once | The composer |
| Send the same thing repeatedly without rewriting it | A template |
| Nurture someone over weeks | A drip campaign |
| React to a price cut or a stage change | A trigger |
| Invite people to an event, then remind them | One drip campaign with two steps, not two campaigns |
#The outbox
Everything you have sent, everything queued, and everything half-written, in one list.
| Status | Means |
|---|---|
| Sent | Delivered to the recipient’s provider |
| Scheduled | Queued for a future time. Can still be edited or cancelled |
| Draft | Saved, not scheduled, not sent |
Everything here needs a verified email domain
Nothing in this section sends until your sending domain is verified. If you have not done it, start with Email setup, it takes up to 48 hours.
#The rules apply throughout
Campaigns and triggers are governed by caps, suppression and auto-pause. Composer sends are exempt from the cap but never from suppression. See The sending rules.