Data that makes you the local expert.
Neighborhood-level research and market outlooks for the NC Triangle, ready to share with clients and quote in your listing appointments.
The Neighborhood Magnetism Index
The Magnetic City Framework
Our framework scores every Triangle neighborhood on demand, price momentum, and days-on-market, so you can tell clients exactly where the heat is, and why.
What the index found
Highest magnetism neighbourhoods
The top five ZIP codes by composite magnetism score.
| Score | Neighbourhood | Avg. ownership | Avg. DOM | List / sale | vs. last year |
|---|---|---|---|---|---|
| 93 | Chapel Hill, Downtown27514 · Orange County | 11.2 yrs | 9 days | 101.4% | ↑ +5 |
| 91 | Cary, Preston27513 · Wake County | 9.8 yrs | 11 days | 100.2% | ↑ +3 |
| 89 | North Raleigh, Wakefield27614 · Wake County | 8.4 yrs | 14 days | 99.1% | ↑ +2 |
| 87 | Durham, Hope Valley27707 · Durham County | 10.1 yrs | 16 days | 98.4% | → 0 |
| 85 | Apex, Beaver Creek27502 · Wake County | 6.9 yrs | 12 days | 99.8% | ↑ +4 |
How magnetism is calculated
Four weighted components make up the composite score.
Average years of ownership and annual turnover rate.
Days on market, list-to-sale ratio, and homes selling above list.
Year-over-year price appreciation, price-reduction frequency, volatility.
Median price relative to the regional median.
Data source: Doorify MLS, five-year historical · December 2024 – November 2025. Provided for informational purposes only.
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- Magnetism scores for every Triangle ZIP
- Retention, demand, stability & affordability weights
- Client-ready charts you can quote in listing appointments
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- Triangle neighbourhood data
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- Free white paper