The composer is for one-off email: an update to a client, an announcement to your whole list, anything that is not a sequence.
A beautiful new listing just came on the market at 418 Oberlin Rd, Raleigh, 4 beds, 3 baths at $425,000. Based on your saved searches, it looks like a great fit.
Want a private showing this week?
#Sending one
- 1
Open Emails and click New Email.
- 2
Choose your recipients.
Individuals, a contact list, or a tag. See Choosing who gets it.
- 3
Write a subject.
- 4
Write the body.
Full formatting, bold, italic, colour, headings, lists, links and images.
- 5
Drop in personalisation where you want it.
Click a field on the right and it appears as a labelled pill. See Personalisation tokens.
- 6
Send now, or schedule it.
See Scheduling a send.
#Personalisation
The panel on the right lists what you can drop in, the contact’s first name, your name, your firm, your signature. They show as readable pills such as First Name, not as code, and they fill in per recipient at send time.
You write one message. Every recipient gets their own copy with their own details filled in.
#What the composer is exempt from
| Rule | Applies to a composer send? |
|---|---|
| Daily cap | No, you can always reach a client directly |
| Account lockout | No, manual email keeps working during a lockout |
| Suppression | Yes, unsubscribed and bounced addresses are never emailed |
A one-off personal email will not reach someone who opted out of your marketing. If you must reach them, do it outside EasyDigz.
#Before you send to everyone
- Send yourself a test first, test sends are exempt from every rule.
- Check how the personalisation reads for someone with an odd or missing name.
- Read the subject line once more. It decides whether the rest gets read.