Insights, trends, and expert advice to help you navigate the real estate market with confidence.
AI adoption in real estate is now near universal, but most independent brokerages see little payoff. The reason is disconnected data, and the fix is to consolidate your workflow before you automate it.
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Starter homes did not vanish by accident, and most agents have never heard a clear account of why. Durham builder Aaron Lubeck gives one, plus four more ideas from our conversation worth carrying into your market.
Search and email both got smarter on EasyDigz this month. See what changed in EZ Assist Search and EZ Assist Personalization, and what it means day-to-day.
Value is no longer something you can simply assert. It is something you are expected to show, and the most recent numbers say that plays to the strength of a broker who does the work well. Here is the case for making your work easy to see, and how it pays you back.
In July, some Triangle homes sold in under two weeks. Others sat for nearly seven. Here's what the EasyInsight data reveals about which side of the market a listing falls on, and what it means for buyers and sellers right now.
Walk any conference floor this year and every booth has AI on the banner. But AI can only work with what your systems can show it, and in most brokerages that is almost nothing, because the tools were never built to talk to each other. Consolidate the workflow first, and the automation finally has something worth reading.
This month, EasyDigz got a lot more teachable. New guided tours, a structured Academy, and real support conversations make it easier to learn the platform wherever you get stuck, while your email account now protects your sender reputation automatically.
The split is usually the stated reason a good agent leaves. The real reason is the operational friction they absorbed for months, the tools that don't talk to each other and the answers that take too long. And unlike the split, that is something you can actually fix.
A growing share of buyers now ask AI assistants to recommend an agent before they ever search Google. Most agents show up nowhere in those answers, not because of reputation, but because of where their content actually lives.