Step 5 — Campaigns

Set it once. Follow up forever.

Build multi-step drip sequences from 50+ templates, run them on autopilot, and track every open, click and reply — all under your own brand.

Sequence builder · First-Time Buyers Nurture

Build your sequence

Active
1
Welcome to the searchSend immediately

Warm intro from you, sets expectations, links to your buyer guide.

·
Wait 2 days
2
New matches for youDay 2

Fresh Wake County listings that fit their saved search, pulled live from the MLS.

·
Wait 5 days
3
Triangle market updateDay 7

Prices, days-on-market and inventory for Raleigh & Durham — keeps you top of mind.

Bounces pause themselves. If an address hard-bounces or someone unsubscribes, EasyDigz stops emailing them automatically — your sender reputation stays clean.

Every email in the sequence goes out from your address, with your logo and colors. Your clients never see the name EasyDigz.

Automated outreach

Some follow-up shouldn't wait for a schedule.

A drip runs on a calendar. A trigger runs on an event — the moment a price drops, a listing changes stage, or a saved search finds a match, the right person hears from you. Both are included, and both send under your brand.

Triggers

Send the right message the moment something changes.

+ New Trigger
TriggerCategoryTypeScheduleStatus
Saved Search MatchNew listings match a buyer’s saved criteriaPropertyEventReal timeActive
Favorite Property Price ChangeA favorited home moves up or down in pricePropertyEventReal timeActive
Listing Stage ChangeA listing moves to a new stage in the flowPropertyEventReal timeActive
Days on Market MilestoneA property crosses a days-on-market markPropertyScheduledDaily · 8:00 AMActive
Closing Date ReminderA closing date is coming upOpportunityScheduledDaily · 7:00 AMActive
Home Purchase AnniversaryIt has been a year since they closedContactScheduledDaily · 9:00 AMPaused

Drip Campaigns

Automated email sequences for every audience.

+ New Campaign
CampaignStatusOpen RateDeliveredEmailsEnrolled
First-Time Buyers Nurture5 emails · 12 daysActive32.5%98.1%5312
New Listing Alert — Triangle NC3 emails · 6 daysActive55.2%99.0%3806
Luxury Listings Showcase4 emails · 10 daysActive41.0%97.4%4128
Re-engagement: 90-Day Dormant6 emails · 30 daysPaused18.3%96.2%696
Understand your numbers

Every send is measured — so you know what's working.

No guessing. Each campaign reports the four numbers that actually tell you whether your follow-up is landing.

57%
Open rate
Share of delivered emails that were opened. Above ~40% is healthy for real estate.
14%
Click rate
Recipients who clicked a listing or link — the real signal of buying intent.
23
Replies
Direct responses land in your inbox. A reply is a conversation you can close.
1.1%
Bounce rate
Bad addresses auto-pause so you never keep sending into a wall.
50+

Start from a proven template. Buyer nurtures, new-listing alerts, open-house invites, seller check-ins, re-engagement and more — each one already written and structured. Swap in merge tokens like {{contact.firstName}} and {{agent.firmName}}, and EZ Assistant tunes the wording to your brand's tone. Launch in minutes, not days.

How it works

Four steps to follow-up on autopilot.

1

Pick a template

Choose from 50+ ready-made sequences, or start blank. Each step is fully editable.

2

Set the timing

Drop in wait steps — send immediately, then Day 2, Day 7, however you want it paced.

3

Enroll your contacts

Add a list or let new leads auto-enroll. Merge tokens personalize every email to each person.

4

Let it run

The sequence sends itself. Watch opens, clicks and replies roll in — and reply the moment someone's warm.

Why it matters

The follow-up that used to slip through the cracks.

Autopilot follow-up

Set the sequence once and it works every day — nurturing every lead the same way you'd wish you had time to.

Templates to start fast

50+ pre-built sequences mean you launch in minutes. No staring at a blank page wondering what to write.

Optimize with data

See open, click and reply rates per campaign. Double down on what lands, pause what doesn't — bounces pause themselves.

Your follow-up, running while you show homes.

Build it once, brand it as your own, and let every lead hear from you on schedule — live the same afternoon you sign up.