Session ended

Finish Off 2026 Strong, How to Own Your Pipeline

When someone shows interest in your content on social media, that interest just sits there. There's no system turning it into something that gets sent back to them: a blog post about the area they're curious about, a follow-up email that actually references what they cared about. By the time you think to follow up, they've forgotten why they were interested in the first place. This session covers how to close that gap: capture the interest, turn it into content, and follow up with something worth opening. We'll cover unified branding, turning interest into content, and how EasyDigz keeps it all connected.

Monday, July 20, 2026 at 11:00 AM EDT 60 min Michael Walliser Online · Zoom
This session has endedThis topic was covered on Monday, July 13 and Monday, July 20. The recording will be published on our YouTube channel soon.Browse all webinars →
About this webinar

Why we’re running this session

Most agents have a website, a blog, and an email list, but nothing connects them. A lead shows interest in a neighborhood or a property type, and that interest goes nowhere: no blog post gets written about it, no follow-up email references it, and by the next touchpoint it's generic instead of specific. This session breaks down how to close that loop, so every piece of interest turns into content and every follow-up earns a response instead of getting ignored.

What you’ll learn

Four pieces of a pipeline you actually own.

Practical skills you can apply to your business the same day.

Browse all webinars
  • One branded home base, not a rented one
    Why a single, searchable account-based website (not a third-party listing site) is what turns a social media follower into a real lead you own.
  • Turn interest into content
    How to use EZ Assist and EasyInsights together to turn a lead's specific interest (an area, a property type) into a blog post grounded in real market data, not generic filler.
  • Close the loop with email
    How drip campaigns tie back to that content, and how to A/B test subject lines and positioning to see what actually gets a response.
  • Make your blog the center of the wheel
    Why content that goes beyond transactions (local guides, even hobbies) keeps people circulating back to your site instead of a portal, and how cross-linking your blog and LinkedIn reinforces that.
Agenda

A timed walkthrough

We start on time and end on time. Every minute earns its place.

60 minutes6 focused chapters
  1. 0:00
    10 minFOUNDATION

    Why most agent pipelines leak leads

    A plain-English look at where leads fall through the cracks when your tools don't talk to each other, and what "owning your pipeline" actually means.

  2. 0:10
    10 min

    Building one branded home base

    What a centralized, searchable, crawlable site needs to do, and how it becomes the anchor for everything else you run.

  3. 0:20
    15 minLIVE BUILD

    Live: turning a lead's interest into content

    Starting from a captured lead, generating a blog post with EZ Assist and EasyInsights, and setting up the drip campaign (with A/B test variants) that gets it in front of them.

  4. 0:35
    13 min

    Making your blog the center of the wheel

    How cross-linking blog and LinkedIn content, and writing beyond just transactions, keeps people coming back to you as the source of truth.

  5. 0:48
    7 min

    Pulling it together: your Q4 pipeline plan

    A practical framework for tying all four pieces together before year-end.

  6. 0:55
    5 minQ&A

    Q&A

    Bring your questions. Live answers from a working broker.

Your host

Who’s on the call

Real operators sharing the playbooks they actually run, not borrowed slides from a vendor deck.

Michael Walliser
Michael Walliser
CEO & Founder, EasyDigz

Michael built EasyDigz to give independent agents and brokerages a better option, one platform that replaces the fragmented tool stack most agents are stuck with today. Every session is grounded in what actually works in the field.

PipelineMarketing AutomationAgent SitesEmail Drip
Who this is for

Built for these rooms

Built for these rooms.

Agents juggling leads across too many apps

You're active on social, running ads, and sending emails, but nothing connects. This session shows you how to bring it under one system.

Agents who want Q4 to close stronger than Q3

The last stretch of the year is when pipelines either compound or stall. This session gives you a plan to make sure yours compounds.

Agents relying on third-party portals for their leads

If your leads live on someone else's platform, you don't own them. This session shows you how to bring that relationship home.

Agents who attended Webinar 1 or 2 and want to go further

You've built your site and made it visible to assistant-led search. Now learn how to turn that visibility into content and follow-up that actually closes.

From our users

What agents are saying.

Real feedback from agents and brokers using EasyDigz, sourced from G2.

FAQ

Quick answers

The most common questions we hear before someone hits “Save my seat”.

These sessions are open to any Triangle-area real estate agent. Whether you are new to EasyDigz or have your own separate website, you will leave with something you can apply straight away.
No. You are welcome to join regardless of what tools you currently use. The session covers concepts and strategies that apply broadly, with EasyDigz as the hands-on vehicle.
Yes. The full recording is published to the EasyDigz YouTube channel after the session. Registrants also receive a follow-up email with the recording link and any session resources.
Each session runs approximately 50 minutes with 10 minutes for live Q&A at the end.
No. This is a training session. We are here to teach, not sell. You will spend the hour learning practical skills, and if EasyDigz ends up being the right fit for you, great, but that is not the goal of the session.
Session ended

See what’s coming next.

This topic was covered on Monday, July 13 and Monday, July 20. The next live webinars are on the hub, every one is free, interactive, and recorded.

  • Recording coming soon
  • YouTube hosted
  • Live sessions every month